Five Reasons Why You Should Change Your Logo

Five Reasons Why You Should Change Your Logo

Never underestimate the power of company logos. This is basically the face that you are going to display to your business prospects. And since we are talking about faces, it had to be something good in the eyes of the audience. Now, if you have a company logo already, well and good, you have something to use for your marketing efforts.

But, how sure are you that your logo is good enough? Actually, how will you figure out whether you need a logo make-over? And does updating your logo really matter in business?

These are just some of the questions that you really need to answer, so here are some guidelines you should take note of:

1.It does not work well with modern media – while the designs of your logo may fit well with your company five or ten years ago, it is no assurance that this same logo will carry your business on in the next year or so. To be exact, your logo may not work with the different marketing mediums, like social media and email, that we may use. A good logo must be something that can be used on all platforms, be it on paper or on a smartphone screen.

2.It may not represent your business currently – over time, it is normal for a business to evolve, to adapt to the changes in the market. An effective business logo must stay true to the image your business wants to project. It must be able to capture the essence of what your business is all about, as well as to what direction you want it to head into the future.

3.It was done by yourself – it may be that, at the start, you had your logo done all on your own, so the quality of it may be sub part. In today’s highly image-sensitive market, you need to have a really professional-looking logo to back you up. It is all about appearance anyway. You want to look smart, capable, and reliable enough for your prospects.

4.It is not as appealing compared to your competitors – this is one very troublesome detail that you would want to avoid. If your logo is any way less impressive than your competition, then it should not come as a surprise if your customers are moving on. Once you notice the discrepancy between you and your competition, a little image makeover will be in order.

5.It is too complicated for those who see it – now this would be a real bummer for viewers. A good logo will tell you what your company is about, but it must also be simple enough for ease of viewing. Think of Apple or Coca-Cola. They are simple enough, but sure knows how to make a statement.

Having a business logo is very important to your company. If you want to attract customers, make a statement in the market, or simply have one up against the competition, then having a really attractive business logo can make that easily happen.

Bring your blog to stardom by amplifying your site traffic in 6 ways

Bring your blog to stardom by amplifying your site traffic in 6 ways

Your blog may be the next big content rock star but it’s going to be pointless without establishing a huge fan base. Success in the blogging business, while it calls for skill and content quality, also needs a strategy to attract readers.

You don’t want to put your efforts to waste by maintaining a blog whose reach only extends up to your officemates and friends. At kickoff, your blog must become popular to at least one or two market areas just to keep your site going. Boosting your site traffic, therefore, is a vital ingredient in blog popularity. In the initial stages of blogging, the goal must always include how to generate publicity, one way or another. And there are several ways to gain that kind of attention:

  1. Capitalize on quality. The very first thing readers must notice with you blog is sheer quality. It is the major driving force that will make them “bookmark” your site in their minds and literally on their browsers. A reader may always patronize a site that offers a lot of free stuff but in the end, without quality posts, that reader will end up somewhere else.
  2. Socialize. Going into this endeavor, it’s better to have the necessary weapons at hand, such as a huge following on Twitter or a relatively popular Facebook page. A background in posting to YouTube would also be a plus. Make sure your posts are automatically shared to your social media accounts for tip-top visibility. And oh, don’t forget to put a LinkedIn share button.
  3. Give webinars a shot. Not only do webinars facilitate in collecting a sizable number of email addresses for future use, they also make an impression of credibility and high regard. Plus, it’s also a capable way of promoting your blog. After that, you can now create a solid emailing list and rely on them to help you spread the word.
  4. Join the club. Once you’ve started making your blog recognizable, you can now interact with the community more actively. Regularly post comments on other people’s blogs, or better yet, ask another blogger to guest blog on yours.
  5. Enhance and monitor your SEO. Although this strategy doesn’t prioritize quality, you can’t deny its importance on online presence. Optimizing your blog for search can only play second fiddle to focusing on great content; nevertheless it must not be neglected. You can at least include sub-titles with keywords or put them on photo captions.
  6. Doll-up your site. Play with multimedia and other bore-killers but make sure the readability and ease of navigation are still preserved. And don’t forget to put up a mobile version.

Jedi Mind Tricks: The Psychology of Sales Persuasion

Jedi Mind Tricks - The Psychology of Sales Persuasion

Telemarketing is basically a ping-pong of words, and whoever has the strongest “spin” usually wins the conversation. Successful sales people would tell you that this battle is not so much about what the content of your dialogues are, but more on how you deliver them.

Naturally, people would start using methods of persuasion in their sales tactics. While others view them as “manipulative”, people who stand by it claim that it’s just a matter of understanding human instincts and using them to achieve your goals.

There are quite many different persuasion techniques being used in sales, and here are some of them:

Framing

Framing is the approach where the persuader uses certain strategic words and sentence structures to give a new positive meaning to an idea. For instance, instead of pushing a prospect to agree to a meeting, a telemarketer can instead “re-frame” his arguments by focusing on other positive notions, such as the coffee shop where they would meet, the things that would be presented, or other benefits he may gain by agreeing. Politicians execute great examples of framing in their open speeches. They’re usually skillful in restructuring their sentences to turn unpleasant news into something that’s publicly acceptable.

Scarcity

The concept of scarcity is used to conjure an idea that the product or service being pitched is in high demand, thus triggering a sense of “need” on the part of the prospect. Although this may be construed as deceptive, it can be done without actually violating any ethical principle. Instead of saying “Our brand is in high demand these days”, you can say “More people are getting interested in products like these because….”

Reciprocation

Reciprocation is one of the most basic of human instincts, and it’s no wonder why it is being used to persuade people. People usually agree to deals when they see something to be gained in exchange. Though sometimes the deal may not be equal for both sides, one of the parties may have to learn to compromise and take the risk based on potential.

Fluid speech

At least once in your life, you’ve probably talked to a terrific salesperson at your local mall or over the phone and found yourself surprisingly swayed by his words and tone of voice. You suddenly became interested in a product that you would otherwise normally ignore. But what if the salesperson stuttered with a lot of “umm”s and would occasionally scratch his head whenever you asked a question? Your chances of being persuaded would probably range from almost impossible to impossible.

Build A Better Reputation For Your Lead Generation Business

Build A Better Reputation For Your Lead Generation Business

One thing that you must remember in the lead generation business, it is that reputation means a lot. This is the basis on which your potential B2B leads decide whether they can trust you or not. Without a good reputation, you will not have that strong a pull on all those business prospects. If you want to make good with your marketing campaign, and ensure that your business remains profitable over the years, you need to first build a good reputation in the market. You only need to follow common sense to do this, but the time and effort involved can be really taxing. Still, once you have started the process, then it would be an easy thing to keep the momentum up.

Just remember these three important tips:

  • Analyze the current state of your reputation – before you can begin your marketing plans, you need to first figure out just where exactly does your business stand in the reputations business. Check social media networks, consult online review sites, check search engine results, and peruse blogs and other websites related to your business. In this way, you have a fairly good guide in which to plan out the entire process. You need to pull that off right, since a good number of sales leads research you first before they decide to do business with you. You cannot just grope in the dark with this.
  • Monitor your reputation well – be it online or offline, you need to properly monitor customer perception and market acceptability of your company. You should have someone regularly checking different channels of information regarding your business, reply to negative reviews and complaints, as well as improve the level of customer service that you provide. You might have to conduct telemarketing surveys to get the information you require, as well as gauge the current outlook of your market. After all, positive customer reviews can mean a big deal for your business. Without one, your company will have a hard time proving its credibility to others.
  • Build your reputation – as I have previously mentioned, you need to build your reputation well. But that would take a lot of time to do just that. That is why you need to select the right communication tools for the job. Try asking happy customers for reviews. Create testimonials or videos that support your business’ credibility. And do not forget to craft fresh, informative, and interesting content for your marketing efforts.

When it comes to generating qualified B2B leads, you need to always remember that your reputation can mean a huge thing for your business prospects. Think of it as the face of your business, the one that will be shown to the public first. It takes time and effort to build one, so you should carefully plan your steps well. And since you have worked so hard in building it, you will be putting a lot of effort to make your work count. Just be patient and go for it.

How Social Media Can Help In Your Appointment Setting Campaign

How Social Media Can Help In Your Appointment Setting Campaign
Let us face it, social media has changed the way we do our business these days. From meeting long lost friends back in kindergarten to displaying cute pictures of our dogs, we can do almost anything in social media. With this flexibility and number of people connected in network, it makes sense for us to use this medium to generate more sales leads for our business. Indeed, as some industry pundits like Seth Godin would point out, social media can be a powerful marketing and lead generation tool. Of course, this is under the assumption that we are doing it properly. If not, well, we could pretty much imagine just how disastrous things can get (Taco Bell’s taco-licking scandal, anyone?).

That is why we need to do social emdia right. And when I say right, I mean we follow these steps:

Define your goals – when planning for your initial campaigns, you must first understand the reason why you are in business in the first place. What are the problems encountered here? What do you want to achieve? Why use social media? Doing this can help you in defining what you want in your appointment setting campaign.

Craft your actions – once you have finished your definitions, you must then come up with the action plan is reaching your goals. What communication tools do you need? How much will it cost you, if you need to purchase these? Should you concentrate you marketing solely on social media, or should you also employ email marketing or even telemarketing as well? These are just some questions you need to answer.

Set your standards – setting the right business standards is important in your marketing operations. How will you judge performance? On what standards are you putting your operations against? Once you know what the parameters you should follow are, can you capably reach those numbers? These are just some of the questions that can serve as a guide to your business.

Get your people – another important element to consider in your lead generation campaign pertains to the people tasked to perform it. Will it be done in-house, or will you outsource the work to a professional lead generation firm? Will you be able to afford it? What qualities should you be looking for in your telemarketers or appointment setters? Making the right choice of marketing personnel can make a huge difference for your campaign.

Prepare the follow-up – basically speaking, this is the point where you deal with business prospects during your campaign. At this point, you should be able to create a network with these prospects. If you can connect with these prospects successfully and help you expand, then your work would be much easier to do.

The process itself is not that hard. As long as you are determined enough to do your work, then you will succeed in your social media campaign. Just be patient, and innovate constantly. These will help improve your lead generation success, that is the truth.

Appeal To Your Prospects Emotions For Effective Appointment Setting

Appeal To Your Prospects Emotions For Effective Appointment SettingAs marketers, we tend to focus our efforts in promoting the best features of whatever product or service that we offer, including everything else that comes along in managing our business. From pricing to product claims to timetables, we all want to get results in our appointment setting campaigns. While these are very important, these are not the things that make you stand out. These will not set you apart from the competition. These are even less likely to get you the B2B leads that you are looking for. Rather, the answer is very simple, very basic – it is the emotions. For you to turn your audience into qualified sales leads, you need to first appeal to the emotional aspect of their life.

Having doubts? Think that businesses are rational and logical, and all you need to do is to advertise the bells and whistles of your offer? Think again. Let us try ourselves as an example first. As marketers, we know what we look for in a product or service being offered. Think carefully about how you choose. Certainly you choose a product because its features are what you need, but that is not the real reason, to tell you the truth. You would buy a certain product because you TRUST it, you know it, you have used it for years, you have grown attached to it (even establish an identity with it), or it was recommended by someone whom you trust. That is your emotions at work. And this is precisely what you should be aiming for in your lead generation campaigns.

That is the nice thing about emotions. You know that it is unpredictable, unreliable, and if you make a mistake in the process of tapping it, it will bite you back with a vengeance. Despite the risks, emotions are actually the strongest triggers in buying. Look at some of the biggest companies today, examine the way they market their products (think Johnson and Johnson, GE, Apple, Coke, even Levi’s) and you will see just how they played up on the emotional aspect of their customers, giving them a strong reason to buy or sign-up to their service. Tapping the emotions of your audience means tapping into their sense of identity, their sense of self, and how your product or service can reinforce that sense of self. Do that, and you will succeed in your marketing efforts.

Sure, this is something hard to apply in the field of telemarketing, but this is just one part of your overall marketing campaign. Try using it on your social media channels, email, print ads, television, even radio if your prospects could be found there as well. Use that, and you are putting your business in a better spot. You just need to give this a try. A person’s emotions can be a very strong motivator for them to take action. As long as you can gain traction on their emotions, then you will be making a profit in the end.

Is Live Answering Service Appropriate For Business?

Is Live Answering Service Appropriate For BusinessIt is important that, when selling, you are able to reach the most number of people possible. This makes it important that your company can get the best business tools available. This can be very handy when people are calling in to make a purchase. While this can be a major problem for firms, there is also a way to deal with that. The secret lies in a live answering service. Creating a good customer service network can actually greatly help the way you handle your sales calls. Of course, to be sure that you are actually doing your job, you will need to hire the right telemarketing company. After all, you will need them to support your business.

Now, what you should look for in good telemarketing services?

Experience – There may be a lot of firms that you can choose from, but you have to be careful of whom you work with. Greenhorns in the business have the bad habit of creating more problems for you can handle.

Reliability – Being reliable on the job means being able plan well. When you have reliable firms to provide you service, you can go ahead and plan how to better help your customers in the future. This is important if you want to continue being in business.

Cost – really, you can still get good customer service support at lower prices. Given the level of competition that companion are into, you can certainly benefit from the price war that naturally occurs. This is all the good for you since you can get the best deals.

Data Profiling: A Bird’s Eye View

Data Profiling - A Bird's Eye ViewThe need for accurate information has been one of the primary concerns of every company. Just when firms thought that the data they acquired are correct, after spending large amount of money, errors are coming out. With this, the concern to obtain data quality is at the top of the priority list of all business organizations.

Problems will sprang if data generated and checked are incorrect. This will lead to:

  • Confusion in comprehending the products and/or services of the clients
  • Planned and implemented marketing methods are meaningless. This results to wasted resources, including money, efforts and time.
  • Judgments are wrong and decisions are ineffective.

With the advance technology, mistakes and anomalies in data are reduced or, better, eliminated. This is where data profiling comes. As defined, data profiling is the application of techniques in data analysis to identify the exact details, quality and structure of existing data. To abbreviate, data profiling affirms that information are correct.

Stored data affects the decision-making process of the company. If the information contains inaccuracies, there is a great chance that the firm made the wrong action.

Here are some of the benefits a firm gains with data profiling:

  • Erroneous entries are discovered before any decision is made.
  • Programs of the company are of high quality since inaccuracies are determined in the design phase.
  • Projects and programs are designed with less time.
  • There is a risk reduction that a project will fail.
  • Maximize data potential and ensure proper data organization.

Data profiling can be done in a number of ways. You can hire someone to email, online survey or hire a telemarketing company.

Sure Fire Ways of Closing an Appointment Setting

Appointment setting has been one of the modern marketing’s lifelines.  In the age where customers taste can easily be predicted, appointment can be a gem in your treasure chest of marketing campaigns. However, predicting customer’s taste can be easy, convincing customers is another thing. Now there are signs and red flags in setting up an appointment, one must be quick and analytical to recognize these. Here are some things that you need to take note that will surely make the customer say “yes, I am available on Monday, eight in the morning.”

Listen actively.
Carefully watch out for signs that your prospect is genuinely interested in the product or service that you are selling. The most important sign is when the prospect asks relevant questions. However don’t give all the answers away. Just like in films just present them with the trailer to further arouse their interest, and they’ll invest their time and money just to see what they have been curious about. While acknowledging and answering their questions, just give them a peek of the product or the service, enough to heighten the prospect’s interest and not to aggravate them with your lack of concise responses.  Also,
remember not to answer “that can be better explained in person” to all the prospect’s questions.

Ask the right questions.
In as much as you are recommended to ask direct questions, you also need to give your prospect the opportunity to choose among options. For example, in suggesting the date and time of the appointment, you can ask “Is Monday morning good with you, or is Tuesday afternoon better?”. By putting questions this way, you get to keep the conversation flowing while at the same time controlling the call. Plus, you also get to find out if you can influence the prospect’s decision, which is also a sign of the prospect trusting you.

Set up an early appointment.
This simply translates to “strike whilst the iron is hot”. Since you’ve already gotten hold of the prospect’s interest and trust, might as well take advantage of it by setting an appointment date closer to the call date.  Generally, the maximum interval of the call and the appointment date is three days. Setting up an appointment date, a week after the call will cause the prospect to forget about the offer, lose interest with your service or product and might eventually lead to cancellation of the appointment. A customer can’t wait too long, there are other companies out there which are on the look-out for their
own prospects,  do not carelessly lose your customers to them.

Smart use of questions and intently listening are your weapons in hitting your primary target which is to set up an appointment. When the prospect says yes to a schedule that means your appointment setting goal has been attained and it is best to leave the clients to close the deal with the prospects.

Great Reasons Why You Need to Outsource Your Appointment Setting

Appointment setting has been the blood of some businesses. It has been a marketing trend that continues to grow. It drives the company’s sale to skyrocket. They are getting positive results and gaining profits.  And what makes it even more productive is that it can be outsourced.  So what exactly are the great reasons and benefits why you need to outsource your appointment setting?

Outsourcing is less costly. The first and greatest reason why outsourcing of appointment setting could truly benefit your company is that you don’t have to risk a big amount of capital for setting up a new office. You don’t have to pay the phone bills, buy office chairs, tables etc. And you won’t have to get a new team and a new person to manage it. Getting another company to secure phone appointments for you, also gives you time to handle face-to-face appointments, which somehow leads to offsetting of costs of the outsourcing, and eventually additional sales.  It allows distribution of sales effort evenly. Less cost that gains more profits.

Establishing a whole new department for appointment setting can be an unnecessary challenge. One of the biggest hurdles you have to jump over is to train new employees not only about your product but also about marketing and how to successfully set up an appointment.  The knowledge and skills will have to be developed before they could function successfully, and that might take time and it might take a lot of money to achieve too.

Appointment setting is somehow a different skill from pure sales itself. Trained and experienced sales people can successfully close deals without that much effort. Sales includes market research and data analysis to convince people to consider your product or your services. On the other hand, appointment setting is a different kind of sales technique, since it includes enticing the customer, impressing them with what your product or services can offer, and getting them to invest their time and maintain business with your company; whereas sales people have the tendency to just force customers to make a sale in a way that might fend off prospects.

Once you get your appointment setting started and running, you can evaluate your company’s performance easily.   Gathering important information about prospects and contacting them about your product or your services increases your audience. If your customers had positive experiences with your company they are most likely to recommend it to people they know who might be genuinely interested with your company. Growing number of customers means growing number of leads and prospects; more and more people will be talking about your company. Not only that you get to expand your brand, you also get to develop it in the process.

Outsourcing your appointment setting is definitely something you need to consider for your business, with all its shining benefits. Get the right company to do the appointment setting for you and get the positive results your are looking for.